A rapidly growing Wisconsin-based convenience store chain has partnered with the Green Bay Packers.
On Tuesday, the Packers announced Kwik Trip will be the new title sponsor of Lambeau Field's Northwest gate.
The multi-year partnership also includes serving rights for coffee and hot chocolate, with Kwik Trip's cafe Karuba coffee becoming the official coffee of the Green Bay Packers and Lambeau Field.
"It's great obviously for the packers, hopefully it'll be a win-win for everybody and what's really exciting for us is it's another Wisconsin company with strong, strong roots in Wisconsin and a real commitment to community," said Packers president, Mark Murphy.
“It just makes sense to us, it's a Wisconsin-based company, Kwik Trip, and what better association could you have than with the Green Bay Packers,” said Steve Wrobel, Kwik Trip Public Relations.
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