Reebok Introduces Plant-Based Shoe

Agriculture

I’m Clinton Griffiths with today’s AgDay Minute.

USDA says you can expect to pay more at the grocery store for a while. It is raising its overall food price inflation outlook as the impact of the coronavirus continues to keep costs higher. USDA now forecasting overall food-at-home prices will increase between 2-and-a-half and 3-and-a-half percent this year. That’s up a half-a-percent from earlier predictions. Food at restaurants is also expected to rise between 2-and 3-percent, and grocery stores and food companies may be preparing for another possible surge in sales amid a new rise in COVID-19 cases and the impending holiday rush.

The Wall Street Journal is reporting food companies are accelerating the production of their most popular items. It reports company leaders across the industry are saying they won’t be caught unprepared in the face of another possible pandemic surge. The changes are a reaction to the shortages some grocers experienced in the spring due to high demand.

Reebok is offering a new shoe that’s plant-based. It’s called the “Forever Floatride GROW”. It has a midsole made of sustainably grown castor beans, a eucalyptus tree upper, a sock liner made of odor-resistant algae, and a sole made from rubber trees, and the first 50-buyers will get a half-bushel of fresh vegetables from a Massachusetts farm. The shoes will be available at reebok-dot-com starting Thursday. They retail for 120-dollars.

For more ag news watch AgDay, weekdays on this station. Or anytime at agweb.com.

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