Celebrating Startups In Wisconsin


In Wisconsin there are over 400,000 small businesses ranging in everything from manufacturing to real estate. Fox 25/48’s Zach Prelutsky reports on how those businesses are being celebrated with Wisconsin Startup Week.

“To assist those new businesses…”

This week across the state, cities are celebrating startups and the small businesses in their communities.

This morning in La Crosse, business owners and leaders gathered to salute what has become a growing part of La Crosse and surrounding areas.

“We’re really excited about the many programs that our community offers for small business startup. And very specifically here in downtown La Crosse our Launch La Crosse programs are something that we have been working on for quite some time and we’ve just had a great time working with new businesses.”

Over the last five years, there have been over 100 new businesses that have opened their doors in the downtown district. According to the US Small Business Administration, 99.4% of businesses in Wisconsin are considered small businesses.

And they employ half of the state’s employees, over 1 million in total.

Starting a small business is not easy though and takes a lot of time and commitment.

“One of the keys is that they’ve taken the proper preparation time.  It’s exciting to start a new business and it’s pretty easy to find a location but you really have to make sure that you’ve thought through your plan and you’ve done the due diligence.”

Drift Mercantile is one of many small businesses in downtown La Crosse and will be opening its doors for the first time this weekend.

“Making a successful small business I think a lot of it is passion and planning.  You definitely have to be able to love what you’re doing and want to go into work every day and talk about it after work every day.  It’s a lot of work but definitely is worth it.”

This is the first year for Wisconsin Startup Week.

In La Crosse, Zach Prelutsky, Fox 25/48 News at Nine.

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