13 school districts in Wisconsin “nudge” college-bound graduates to campus through texts

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Around 40-percent of high school graduates from low-income households who have been accepted into college fail to enroll in the fall. That’s according to Ascendium Education Group.

Ascendium Education Group is the nation’s largest federal student loan guarantor. According to the group the reason students fail to enroll is because they must complete a series of crucial tasks. Those tasks include finalizing financial aid to the arranging campus housing. For low income students, they can be overwhelming tasks, especially without the support of their counselor. This is known as the “Summer Melt” and because of that, the AEG launched a $630,000 grant project, Text Steps, last fall.

The project is aimed at helping 13 school districts, including the La Crosse School District, reduce the summer melt by using text messaging, a platform that most students are familiar with. The Text Steps program began last month. Counselors in each district will send one text per week “nudging” students to reach the crucial deadlines.

Students may respond to the texts with questions or concerns, leading to conversations for students to make the final preparations.

Counselors in the districts say connecting with the students over the summer on their “preferred” platform is the key to getting them to college in the fall.

The 13 school districts participating include:
Adams-Friendship
Antigo
Fort Atkinson
Green Bay
La Crosse
Monroe
Racine
St. Francis
South Milwaukee
Watertown
West Allis–West Milwaukee
Wisconsin Rapids

More information on the Text Steps project can be found here.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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