Bridal shop donates prom dresses to Salvation Army

Local News

To help families on a budget, they are sure to go fast!

(WLAX/WEUX) La Crosse, Wis – For some, a prom dress is nearly as important as a wedding dress, which can result in a big price tag. However, one local dress boutique is helping provide over 60 prom dresses at an affordable cost this year.

64 prom dresses just arrived at the Salvation Army Thrift Store in La Crosse. Charlotte’s Bridal used to sell prom dresses, but due to the demand for bridal they needed more space for their wedding dresses. No longer needing the colorful dance attire, the store was left with the question of what to do with their remaining stock.

“We said, okay, what do we do with these last 60-some dresses?” said Charlotte’s Bridal Co-owner, Kathy Walker. “And I said, well obviously it’s [Salvation Army]. Because [Salvation Army] is one of the organizations that gives back everything of its profit.”

The Salvation Army says the dresses are selling quickly, but there’s still plenty left in stock. The dresses come in a variety of sizes and are all being sold for just $30.

The average price of one of the dresses was around $300, with some going upwards of $700.

“Everyone knows that prom can be expensive, so if we can help people out by giving them a discounted dress then that’s a wonderful thing. They can come here, shop around, and maybe they can find some accessories to go with the dress, as well,” said Jeremiah Conca, Salvation Army Thrift Store General Manager.

Offering prom dresses at an affordable cost is something the Salvation Army believes fits in with the store’s goal.

“The mission of the Salvation Army Thrift Store is to help the community and anyone in need. Anyone in the La Crosse area, or surrounding areas, if they need anything they can think of us. Come here and hopefully we can help them out in any way that we can.

While Charlotte’s Bridal said it was a hard decision to stop selling prom dresses its happy to be a part of girls’ memories one last season.

“We want every girl to have that dream dress,” said Walker. “We’ve had girls come in here with a $25 budget, so for their dresses to be $30 – I can’t believe it. That’s amazing!”

The Salvation Army thinks the dresses will be gone in the next week or two.

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