CHIPPEWA FALLS Wis. (WLAX/WEUX) – Downtown Chippewa Falls is got a new coat of paint, of sorts. Paint the town pink took place yesterday. The annual event supports breast cancer awareness and small businesses.

Paint the town pink includes live music, a wine tasting tour and a car show. Event organizers say it’s a great way to discover downtown businesses. 

“it’s really exciting. And for me, it’s good to see that, too. And I know a couple of them have said that “this is my favorite event,” you know, so they’re really excited. Hopefully people come out and enjoy the downtown. They can enjoy the weather. It’s a little chilly, but it’s well worth it.”

The fifth annual “funds for the fighters” event was also held at the fill in today. All money raised will go to a Chippewa Falls woman fighting breast cancer and local prevention efforts.