EAU CLAIRE, Wis. (WLAX/WEUX) – A local taxi company is doing more than giving people rides. Each week, Chippewa Valley Taxi helps out someone less fortunate in the community. First News at Nine’s Max Cotton tagged along as the company’s owner helped out someone today and shows us how she’s trying to pay it forward.

Michell Eisold opened Chippewa Valley Taxi last year. Despite the pandemic, business took off. So she’s started giving back.

Michell Eisold, Chippewa Valley Taxi Owner said, “Once a week we pick a family from Facebook or if somebody were to get ahold of us and let us know that a family is in need of groceries, we will do that. We’ll collect donations and then we go, and we surprise them, and we deliver them to them.”

Sunday, Michell delivered groceries to one of her long-time customers, Ashley Heath, who’s been struggling since her mom died last year.

Heath said, “It feels really good that there are people out there that actually care.”

After reading about Eisold’s weekly donations on Facebook, Gayle Flaig got involved, buying groceries and donating money.

Flaig said, “Living is giving. So, I just feel it’s an important project, I feel it’s important to help those in need and it’ll always come back to you,” said Eisold.

But for Eisold, it’s personal, as she’s dealt with hard times herself.

“Growing up as a child, we did go without food. So, we listen to people’s stories is what we do. People become family, not just the customer. They’re family to us so we care,” said Eisold.

Flaig appreciates Eisold’s hard work.

“Thank you so much for caring enough to take care of people in our community. It’s a very worthwhile cause,” said Flaig.

Eisold says she hopes to continue helping people each week as long as she can afford it.
In Eau Claire, Max Cotton First News at Nine.

If you know of someone in need or are interested in donating, reach out to Chippewa Valley Taxi on Facebook or call its dispatch line.