LA CROSSE, Wis. (WLAX/WEUX) – Dahl Automotive is pleased to announce the grand reopening of the state of the art Hyundai/Mazda dealership in downtown La Crosse, WI. A ribbon-cutting ceremony will be held at 11 a.m. on Monday, December 21, 2020.
The remodeled facilities allow Dahl to provide their guests with additional amenities and conveniences to make them feel right at home. The renovated dealership features multiple guest lounges with HDTV’s, a complimentary coffee bar & refreshments, club chairs, children’s play area, and complimentary Wi-Fi and work counter for busy professionals
Along with similar construction projects Dahl has completed recently, these facility upgrades house
many green technologies including material recycling, highly efficient interior and exterior LED lighting, occupancy sensors to reduce energy usage, and an alignment with environmentally conscious community events and directives.
The remodeled facility meets Hyundai’s GDSI (Global Dealership Space Identity) standard and features Hyundai’s global unified design. This includes a visually striking exterior bronze paneling, as well as ano pen showroom concept with a touch of modern comforts. The new showroom and service design are aimed to further strengthen Dahl’s brand concept to improve customer service, brand experience and overall dealership appearance for guests.
For added convenience, Dahl’s Hyundai/Mazda service department does not require an appointment for regular maintenance. In addition, guests can expect shuttle service and courtesy loaner cars for
extended repairs. The service department features ASE & Hyundai/Mazda Master Technicians on hand to provide quality service at competitive prices. Guests will continue to have an expansive two lane climate-controlled service drive to allow for an exceptional service reception experience.
Andrew Dahl adds, “Our modern, eco-friendly facility combined with our commitment to exceptional guest service provides a refreshing and thoughtful experience for our guests.”
As part of the grand re-opening this month, Dahl is donating $100 to the Hunger Task Force for every
new Hyundai and Mazda sold in December. The Hunger Task force coordinates donations from
approximately 480 donors and food drives and distributes to over 95 food pantries and meal sites in La Crosse, Vernon, Monroe, Trempealeau, Houston and Winona Counties.
In response to the current COVID-19 pandemic, some of the measures that Dahl is taking in concern for the safety of their team and guests include:
Vehicle Handling – All vehicles are thoroughly sanitized at all key touch areas. Our technician
team is also using protective gloves while servicing and operating all vehicles.
No Contact Sales & Service – We have expanded our business model to accommodate sales and
service delivery directly to our guests. We offer “VIP Online Buying” for new and used vehicle
sales, as well as offering pick-up and delivery of vehicles in need of service work.
Facility Cleanliness & Protections – Our dealership is thoroughly cleaned each night, as well as
throughout the day at high traffic touchpoints. We have installed protective barriers at our
Service Reception area for added protection of our guests and team members.
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Celebrating 110 years in business in 2021, Dahl is one of the oldest dealership groups in the country
under continuous family ownership, serving local communities since 1911. Today, Dahl Automotive
employs over 350 team members in the 7-Rivers Region through their dealerships and auto-related
businesses, including: Dahl Subaru, Dahl Hyundai/Mazda, Dahl Ford Lincoln, Dahl Honda, Dahl Toyota, Dahl Chevrolet Buick GMC, Dahl Express Service, as well as ABRA Auto Body La Crosse, ABRA Auto Body Winona, Line-X Bed liners and Accessories, and the Dahl Auto Museum. Dahl Automotive is a servant led organization with a focus on growing the business while positively impacting the families and communities they serve.