Wis. (WLAX/WEUX) – The city of La Crosse is getting into the holiday spirit with the return of Rotary Lights.

The 27th annual celebration will run from the day after Thanksgiving through New Year’s Eve.

Visitors are asked to bring non-perishable food items to help people in the La Crosse community. The food donations have grown each year since the event began in 1995. 

Rotary Lights President Pat Stephens said, “Here we are last year for our 26th year, we collected just a little over 340,000 food items that took care of 14 area food pantries for about four months each.”

After being called off last year, Rotary Lights are bringing back its opening night parade this year.

The parade will take place Friday, November 26th at 6 pm, with the event officially opening right after.