Wis. (WLAX/WEUX) – There are 457 Kwik Trips across the state of Wisconsin, and one woman has seen them all. Cassandra Berger is the head women’s lacrosse coach at UW-La Crosse, but her love of Kwik Trip has earned her a different title: the KT Girl.

“So, I have always been making my own videos, just silly videos, talking about Kwik Trip. Kwik Trip shared one of my videos and said, “meet my new best friend,” and I was like…this is the best day of my life,” said Berger.

It was a video that made quite the impression on Kwik Trip’s social media specialist. “I actually did that when I was an intern. I remember seeing that video, and she had just received her year in review recap. She was kind of down about not being top “Tripper” status, and we just thought it was so funny because she was so passionate about it.”

Berger began developing a relationship with Kwik Trip, even being a part of commercials, when an idea for a larger collaboration came about. In 2021, Berger vowed to visit each and every Kwik Trip in Wisconsin, making videos of her experience for Kwik Trip’s YouTube page. It turned out to be quite the undertaking.

“My initial thing was, “okay, I’m just going to travel to all the local ones”, all the La Crosse ones, Onalaska, Holmen. It took me a lot longer than I thought it was going to take me because I’m kind of a chatterbox, so I go in and talk to people, and pretty soon I’ve been in a Kwik Trip for 25 minutes and I have 25 more to hit that day.”

After making a more strategic plan, Berger saw it through, hitting her final store in Holmen in December. “I was actually really sad. I was like “I had the best year of my life traveling Wisconsin.”

You may think seeing so many stores would make Berger sick of Kwik Trip, but it has only reaffirmed her love for it. “I just really like Kwik Trip’s vision and how they are constantly evolving, always trying to be better.”

Kwik Trip’s social media specialist said Berger’s videos were a major hit throughout the year and hopes it won’t be the last time the two collaborate. “We don’t seem like we’re going to stop working with her. I think it’s going to continue through new projects.”

Unfortunately for BP, Mobil, or Citgo, don’t expect any business from Berger anytime soon.