LA CROSSE, Wis. (WLAX/WEUX) – Hy-Vee, Inc. announces that after several months of construction, its La Crosse location opened today at 6 a.m., marking Hy-Vee’s fifth location in Wisconsin. The store is a totally reimagined grocery store with a new layout, the second of its kind in Wisconsin and the fourth for the retailer overall.

The approximately 105,000-square-foot store will offer a new dining experience for customers with a large, open Food Hall dining area for fast-casual dining, which includes Hy-Vee’s expanded breakfast menu; a pub with full sit-down bar, 32 taps, and outdoor patio; Mealtime offerings; Mia Italian; HyChi and Hibachi; Nori Sushi; Market Grille; Long Island Deli; and a Wahlburgers at Hy-Vee.

The store also offers amenities that the company has become known for, such as a full-service bakery featuring artisan and specialty breads, patisserie, cakes and a cake decorator station, a full-service delicatessen including shaved meats and cheeses, specialty cheese and charcuterie, a full-service meat counter including a chef’s station, a dry-aged steaks case, Chophouse and packaged meats; a full-service seafood counter with sustainable seafood options, an expanded HealthMarket department featuring a larger selection of vitamins and sports nutrition options, a large fresh produce area, an in-store Starbucks, expanded floral and gift shop departments and a pharmacy with a drive-up window.

Additional in-store offerings include Joe Fresh clothing, a Pair Eyewear kiosk, a beauty department, and an expanded Candy Shoppe department with premium, novelty, and nostalgic selections. This location also has a large Hy-Vee Wine and Spirits department featuring a walk-in beer cooler, a walk-in humidor, and a walk-in wine room.

The La Crosse Hy-Vee includes all-digital shelf labels that display product information and pricing and has more than 100 TVs that feature Hy-Vee products, promotions and services.

Digital kiosks are also available for customers to order cakes and freshly prepared foods, as well as access offerings via Hy-Vee Financial Services. The store will feature new mobile payment technology with Hy-Vee Scan & Go, as well as self-checkout options available for a faster, more convenient shopping experience.

Other amenities include Hy-Vee Aisles Online pickup and delivery, mother’s room, dry cleaning, and postal services.

The store will be open from 5 a.m. to 11 p.m. daily and will carry about 100,000 items, including more than 10,000 specialty items, more than 5,000 HealthMarket items, and more than 1,500 fresh produce items (including 100 organic items).

This location has an accompanying Hy-Vee Fast & Fresh convenience store in the parking lot that offers fresh on-the-go meal offerings, a Market Grille Express, and select grocery staples including fresh produce and fresh bakery items. The Fast & Fresh will be open 6 a.m.-10 p.m. daily.

Hy-Vee has invested more than $33 million in the community to build, furnish and stock the grocery store and accompanying convenience store. The new La Crosse Hy-Vee will create more than 500 local jobs, including 136 full-time positions.

Hy-Vee employees have access to some of the best employee benefits in the industry, including a 10% employee discount on groceries every day, employee appreciation bonuses, holiday pay, free Hy-Vee Plus membership, a tuition assistance program for employees and family members, and employer-sponsored insurance for both full- and part-time employees.