LA CROSSE, Wis. (WLAX/WEUX) – FOX 25-48 AND U.S. cellular kicked off the football season in a big way over the weekend. 25 guests and semi-finalists had the chance to win a brand-new F-150 FROM Dahl Auto during an event Saturday AT THE U.S. Cellular on Highway 16 in Onalaska.

Contestants had to punt the ball 40 yards into the bed of the pickup truck to win. While no one was able to win the truck, all semi-finalists received goodie bags. Food was provided to attendees by Big Boar BBQ.