Tracking Wisconsin’s beautiful fall foliage

Local News

LA CROSSE/EAU CLAIRE, Wis. (WLAX/WEUX) – As days grow shorter and the weather gets cooler, trees are starting to show their true colors.

First news at nine’s Phoebe Murray explains how to ‘fall’ for Wisconsin’s foliage while supporting the local travel tourism industry.

The badger state is home to 17 million acres of forest land, which explains why getting outdoors is second nature. Wisconsin Department of Tourism Secretary-Designee, Sara Meaney says Wisconsin’s scenic fall foliage is a way to do that.

“Wisconsin is an adventurer’s outdoor playground, and fall makes it an even better time to get outside stretch your legs and get some fresh air,” said Meaney. has an interactive fall color report that tracks the state’s fall foliage schedule county by county.

Meaney said, “Helps people figure out when in the next couple days or weeks when fall colors will be at their best.”

According to Travel Wisconsin’s fall color report, Eau Claire county’s foliage is just 65% of the way there, estimated to reach its peak the third week in October.

Meaney said, “Outdoor recreation is a huge piece of Wisconsin’s tourism industry.”

Since mid-March, Wisconsin State Parks have seen more than 6.4 million visitors.

The economic impact of outdoor recreation in Wisconsin adds to an estimated $7.8 billion dollar boost to the state’s GDP according to the WDT.

“It’s important that we think of ways to support those local economies when we do visit. Those businesses need our support and those communities will benefit from it in the long run,” said Meaney.

Visit Eau Claire, which promotes Eau Claire and our neighbors reported a 700 percent increase in visits its list of fall color routes last month, when compared to September 2019.

Since the pandemic hit their outdoors page has tracked a 150 percent increase in visits year over year.

Falling for travel tourism in Wisconsin, made easy.

In Eau Claire, Phoebe Murray, First News at Nine.

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