‘We’re All In’ initiative to bring together businesses and communities

Local News

La Crosse, Wis. (WLAX/WEUX)- Throughout the pandemic, different counties have created campaigns to slow the spread of the virus and keep communities safe.

As First News at Nine’s Hayley Spitler explains, now, the Wisconsin Economic Development Corporation is looking to bring the state together with a new initiative.

For many Wisconsin businesses, the last several months have been difficult dealing with the repercussions of the pandemic. Now a new statewide initiative is looking to strengthen communities and the economy by saying, ‘We’re All In’.

“The ‘We’re All In’ initiative is an effort to bring together our businesses and our communities all around Wisconsin with a social agreement that we’re going to take care of each other.” Said Missy Hughes, WEDC Secretary and CEO.

The initiative is all about raising awareness and having businesses across the state make a commitment towards safety. That commitment can mean something different for each business, as restaurants adapt differently than retail stores. The WEDC said Wisconsin already knows how to take care of each other.

“It’s in our DNA and so saying it out loud, saying ‘this is a business that cares about our employees, our workers, and our customers’ will help people know that they’re safe to go into that workplace and that everybody is doing their part.” Said Hughes.

The “We’re All In” initiative was able to give 30 thousand businesses throughout the state a twenty-five-hundred-dollar grant.  Getting a jump start on creating the small business community. Having to cut the operational budget by four point five million dollars, the City of La Crosse also suffered an economic loss due to COVID. If this initiative doesn’t work, businesses and the state could continue to suffer.

“You can’t stress this enough for how important it is for people to do the right thing, to practice these good hygiene and to wear masks and to do everything we can as individuals and to get us back to economic activity like we expected.” Said Mayor Tim Kabat, City of La Crosse.

“Our businesses are really going to struggle and when our businesses struggle, our communities struggle and our schools will struggle. As the mayor said, there’s a ripple effect to not getting a handle on this virus.” Said Hughes

We’re All In’ provides guidelines and resources to businesses on how to keep employees and customers safe while slowing down the spread and speeding up the recovery.

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