If you stop by Chik-Fil-A on a Sunday in search of a meal, you may be disappointed. Chik-Fil-A Founder Truett Cathy elected to close up shop on Sundays on the grounds of his Christian faith.

Though the decision to close on Sundays was rooted in religious values, many analysts have touted the choice as a brilliant business strategy. For customers, knowing the fast food chain is only open on Sundays acts as a call to action, and an incentive to visit the restaurant on the days it is open.

Not only has Chik-Fil-A been hailed for its business structure in regards to driving sales, but also in the way of supporting its workers. The business model was created to allow employees a day to rest and convey a sense of community.

And no, there is no chance of Chik-Fil-A opening its doors on Sundays. Truett’s son, and current CEO, pledged in 2000 to uphold the company’s tradition of keeping the chain closed, in honor of his father’s commitment.