Wisconsin Farm Bureau Federation Launches Heroes of Hope Contest

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Heroes of Hope

MADISON – To celebrate Mental Health Awareness Month, the Wisconsin Farm Bureau Federation (WFBF) is recognizing farmers through its Heroes of Hope campaign.

Heroes of Hope is focused on shedding light on rural heroes who have helped others through a tough time – i.e., helping harvesting crops while going through a tough time, providing positivity in their day-to-day careers, uplifting other farmers to get through a tough season, etc. Heroes of Hope aims to identify people who have helped bring hope to farmers or businesses, either in large or small ways. Members of the agriculture community are encouraged to nominate individuals who have made an impact on the way they conduct business, both ordinarily and extraordinarily.

“Heroes of Hope highlights all the rural heroes that have helped bring hope, help, or healing to other farmers and farm families during tough times,” said Wisconsin Farm Bureau Chief Administrative Officer Kim Pokorny. “It is a chance to say thank you to those who have made a difference in the lives of others.”

Heroes of Hope will recognize five farmers who have helped a neighbor with generous prize packages donated from local sponsors. These heroes also will have their stories told through Wisconsin Farm Bureau’s Rural Route magazine. Nominations will be open May 1-21 and winners will be announced May 28.

“Farmers are a big family and support each other in the darkest of times. Knowing others are there to help get the field work finished, cows milked, the family’s fed, or to lend a shoulder to lean on or a listening ear is priceless and needs to be held up and celebrated,” Pokorny added.

Heroes of Hope is a part of the Farm Neighbors Care campaign, which was created in the spring of 2019. Farm Neighbors Care was created by WFBF, with help from other agriculture organizations, to shed light on mental health in the farming community. The campaign asks rural residents to have face-to-face conversations with farmers and agri-business owners. For some, this conversation and check-in may be the dose of positivity needed to make it through a tough day.

Nominations are being accepted until May 21 and are available at wfbf.com/farm-neighbors-care-campaign/heroes-of-hope.

Wisconsin Farm Bureau Federation is the state’s largest general farm organization representing farms of all sizes, commodities, and management styles.

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