The holiday season in La Crosse doesn’t start until the Rotary Lights are up, with more than four million lights brightening the night sky at Riverside Park.
Over the past 24 years, the display has gotten quite the reputation around the region, attracting visitors from all around.
Mark and Cheryl Hammon visited La Crosse from Stevens Point in part to see the Rotary Lights.
“We came for the weekend, we wanted to see the lights,” said Hammon. “We heard La Crosse was excellent for their Christmas lights.”
Last year over 300,000 people came through the gates.
There is no admission to enter the park, but organizers do collect cash and food donations.
“We do about a third of what each of the food pantries need in order to feed families and those people in need in our area,” said Sarah Dahlke, rotary lights volunteer coordinator.
Rotary Lights are open daily from 5 p.m. to 10 p.m. until New Year’s Day.