EAU CLAIRE Wis. (WLAX/WEUX) – Drinking wine can help support and spread awareness about fertility struggles in our community. Eau Claire’s Infinity Beverages Wine and Distillery released a wine this week called Rainbow Rose.

All proceeds from purchasing the wine will go towards families struggling with fertility issues through a non-profit being started by the distillery. The winemaker was inspired by his own rainbow baby, which is a baby conceived following a miscarriage. Infinity’s marketing ambassadors says the release is all about connecting the community.

“Well its super important to build a sense of community right. As a small business owner like the Rick family, they are just average people like you and I, but they are able to make such a large impact within the community by doing something like this.”

Andrashko says Rainbow Rose is projected to be available until the end of the month, but it will be re-released every June around the winemaker’s daughter’s birthday. She hopes this release is a way to connect with others who are facing similar struggles.